Forbes put out an article today focusing on the impact Youtube’s new subscription based service will have on independent artists and content creators. My initial thoughts while reading the article, can be summarized in one very Cuban phrase “Se estan tirando el peo mas alto que el culo.”
One of the most crucial lessons i’ve learned in the last 4 years 305PLP has maintained relevance in the online world is that the world of social media is a fickle and treacherous environment that rewards the content creator/service that manages to keep in mind that no matter how ubiquitous, no online entity is too big to fail. Examples of this are pervasive through the last 2 decades.
In the 90’s, AOL was the papi pinguo of internet access. Today, while still technically “profitable” they are barely un pendejo on los huevos of the juggernaut they once were. Friendster, the first social media website to act in the capacity we identify today by said moniker, gave way to a more fresh and simplified experience via Myspace in the mid 2000’s. Today, Friendster would be all but forgotten if it were not for its transition into a hosting site for many of the games Facebook users spam their friends about in sponsored posts. But even the mighty Myspace would fall after aggressively usurping its predecessors as king of the social media landscape. Once Facebook started to gain momentum, Myspace scrounged to dig itself a niche of relevance in the New World Order of social media. And who did they choose to cater to you ask? Ironically enough, the same group of people YouTube is looking to limpiarse el culo with. The indie artist.
YouTube’s move to become a subscription based music service may seem like a smart move on paper to social media “experts” , but it only takes dos dedo de frente and a smartphone to realize that ultimately, the end user is most concerned with convenience and availability in content accessibility vis a vis the popularity of the service hosting the content among his network of “friends”. In other words, whats the fastest and most reliable way he can view, share and comment on the content he’s interested in engaging with.
The risk that Youtube is taking by trying to reinvent itself by diving into the highly saturated world of music streaming services seems like a hefty gamble when one considers that its looking to compete with services like Spotify and Soundcloud that are partnered in existing social media platforms and already well established, touting hundreds of millions of users world wide. Add on top of that the fact that they are hoping people will now pay for what was once free and you have a business model that’s starting to emanate the familiar stench of bacalao that Napster once did when it tried to become a subscription based music provider.
YouTube is forgetting that Facebook’s video share platform is quickly becoming a the more attractive alternative for content creators like myself that have realized that most people aren’t interested in leaving one app to open another just to view a given piece of content. It is this commandment of online content distribution that I feel Youtube has forgotten gave it its power to begin with and ultimately, lead to its demise.
Then again, im just un muñeco jodedor with an affinity for croquetas, loose women and an unreasonable dedication to all things Miami. Que coño se yo de esta mierda.