About Pepe Billete
Writer, Director, Producer, Editor, Escoria
Billete began uploading interpretation videos on YouTube, highlighting the disparities between American pop and Latino culture. These videos struck a nerve with Latino audiences across the nation and quickly became a viral phenomenon. His success and popularity has continued & grown to include a presence in traditional media as well. Today, Billete works both in front of the camera as an on-air radio and TV personality & behind the scenes as a scriptwriter & content creator for national general market broadcasts and advertisements. His content has collectively amassed tens of millions of views across a variety of outlets. His success is attributed to his ability to transcend the Hispanic-American generational and cultural divide and appeal to 1st, 2nd and 3rd generation Hispanic men and women between the ages of 18-65.
THE YOUTUBE SENSATION
Pepe Billete creates satirical videos that highlight the disparities between American pop and Latino culture. Billete’s humorous sports critique videos, satirical sketches, music videos and top 5 video series have collectively amassed millions of views, and continue to grow in popularity which has served to propel his popularity into other forms of media.
As a columnist for the New Times and the Huffington Post, Pepe Billete has become one of Miami’s most successful and followed writers. Using this medium to explore more serious topics, his unique voice and perspective has resonated deeply with audiences across a variety of demographics. In the 2 years Billete has been writing for the New Times, his column has managed to grow into one of the most consistent and successful columns in that magazine’s history. His posts average over 20k hits within the first 12 hours of publication and several of his pieces have gained national media attention. His most recent post, an open letter to Elian Gonzalez, generated over 70k hits and 11k shares on Facebook Within the first 48 hours. Billete’s unique brand of Hispanic-American humor and satirical writing has become so prominent, he was contracted as a scriptwriter by Dick Clark Productions for the 2013 American Music Awards. The show rated higher than it has in the previous 11 years and was heralded by critics as one of the best AMAs in the last decade.
THE RADIO PERSONALITY
In 2011 Billete co-hosted El Nuevo Vacilon on El Zol 95.7 FM, a morning show on one of Miami’s most popular Spanish radio stations. In 2012 he crossed over to the English Market by hosting his own specialty show on DJ106.7 In 2014, Pepe was awarded a national sports talk show on Sirius/XM Radio and is scheduled to begin broadcasting January 2015.
THE TV PERSONALITY
Pepe Billete has shown his diverse range of talents by acting as a news correspondent in San Antonio and Miami for two different ABC affiliate stations. He is currently a “special correspondent” for ABC affiliate WPLG for special events.
His success and popularity has led to his current unrestricted access to professional sports organizations like the Miami Marlins, Public acknowledgement and recognition by the Miami Heat, and opportunities to work with the University of Miami and Florida International University’s sports programs
THE SPORTS ANALYST
Pepe Billete has also been featured nationally on ESPN’s Sports Center and recently was highlighted in a 20-minute live interview on ESPN U’s show “ESPN Unite”. Billete made national headlines on the Huffington post for his comedic coverage of the NBA playoffs and NBA Final finals as well as his coverage of the subsequent Miami Heat Championship Parade aired on ABC.
Social Media Following
Pepe Billete Facebook reaches 4 Million Friends of Fans per week with a demographic of 49.3% Female 50.7% Male.
Pepe Billete’s Twitter receives over 5 thousand mentions per month. Users are highly engaged clicking over 400 times on average on links embedded in scheduled tweets. Demographic is 39% Female 61% Male Pepe’s Twitter has been elected New Times “Readers Choice” Best of Miami: Twitter Feed 5 years in a row. 2011, 2012, 2013, 2014, 2015.
Pepe Billete has over 45k followers with over 1.2 million likes and 90k comments on posts.
Pepe Billete averages over 100k views per month with its top viewers coming from the United States and Mexico. His videos average 208k minutes watched per month with a demographic of 72% Male 27% Female.
Pepe Billete has a reach of over 50 million fans across his network of media accounts!